“Bacardi : Loud and Untamable”

What happens when an artist takes their songs cuban-style? As a part of The Barbarian Group, we created a unique music and content experience in collaboration with three performers - Wale, Rdgldgrn, and White Denim. With 3 sessions and 6 new songs we delivered 88 million social impressions over a first of its kind, multi-channel campaign.