“Decoded”
My first day at Droga5, I walked into a room covered with paper from a working manuscript for all of the 350 pages from Jay-Z’s autobiography.
Over the next six weeks, I concepted the idea, location, and manufacture of over 200 pieces of creative. In addition to the production from ideation through final documentation, I negotiated media placements, PR, and celebrity relationships, as well as designed a custom work-flow between the real-world to online interactions for the biggest book launch of all time in 11 cities worldwide over four weeks.
Winner of the Cannes Titanium Lion, the Grand Prix for Outdoor and Integrated, as well as three Clios, two D&AD Yellow Pencils, One Show Golds, plus more.
credits via The Inspiration Room
My first day at Droga5, I walked into a room covered with paper from a working manuscript for all of the 350 pages from Jay-Z’s autobiography.
Over the next six weeks, I concepted the idea, location, and manufacture of over 200 pieces of creative. In addition to the production from ideation through final documentation, I negotiated media placements, PR, and celebrity relationships, as well as designed a custom work-flow between the real-world to online interactions for the biggest book launch of all time in 11 cities worldwide over four weeks.
Winner of the Cannes Titanium Lion, the Grand Prix for Outdoor and Integrated, as well as three Clios, two D&AD Yellow Pencils, One Show Golds, plus more.
credits via The Inspiration Room