“Gant : Tech Prep”

Our modern lives are always on the go, and Gant designed a shirt to match. With the team at Highfield Garner, we focused on making contextual targeted content that looks natural in a viewer’s social media feed. For the global launch of Gant’s innovative “Tech Prep” fabric, I created a series of videos that showed different stressful, contemporary moments and how Gant shirts stay comfortable. Directed by Terry Hall and produced by Black List with post work by Tendril Toronto, each scenario matched a certain feature of the product. We surprised audiences by breaking the traditional “Boomerang style” video, and were recommended by Facebook as a best-in-class creative example.