“My First Book”

Inspired by JWT Cape Town, I spearheaded and evolved their simple idea into a worldwide network initiative. I engaged multiple offices, and hosted events at the New York City headquarters that cultivated a sense of community within our office. Through building an international corporate partnership with Getty, identifying and coordinating with a global non-profit, we were able to place 3500+ books to libraries in Africa. Recognized with a Silver Lion at Cannes, it’s a project close to my heart as it inspired my colleagues and connected us to make a direct difference in a kid’s life.