“Pampers : Game Face”
How do you get millennial moms engaged in the 2014 Sochi Winter Olympics? With babies and a multi-channel initiative for Proctor & Gamble’s largest brand. Prioritizing multiple deliverables that included :30s pre-roll, a custom-built Facebook sweepstakes experience, and engaging the brand’s sponsored Olympians, I managed an agency team of 12 as well as various external client partners. We iterated and scaled the program within a fast-paced, high-volume, high-impact live environment. The program exceeded set KPIs with over 25,000 user-generated pieces of content over 2 weeks, in addition to yielding an engagement rate 6x higher than P&G averages, and becoming a best-in platform example for Facebook.
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How do you get millennial moms engaged in the 2014 Sochi Winter Olympics? With babies and a multi-channel initiative for Proctor & Gamble’s largest brand. Prioritizing multiple deliverables that included :30s pre-roll, a custom-built Facebook sweepstakes experience, and engaging the brand’s sponsored Olympians, I managed an agency team of 12 as well as various external client partners. We iterated and scaled the program within a fast-paced, high-volume, high-impact live environment. The program exceeded set KPIs with over 25,000 user-generated pieces of content over 2 weeks, in addition to yielding an engagement rate 6x higher than P&G averages, and becoming a best-in platform example for Facebook.
