UNICEF TAP Project by Droga5 brought clean water to children worldwide through celebrity endorsement, and donations from fans who entered for the chance to win a one-of-a-kind collectable. Creating these six incredibly famous bottles, I owned talent negotiations, corporate partnerships and participation as well as production of Broadcast, Print, and Online campaign elements. The real magic happened when all the stars aligned to get actual water from the real-life faucets of Rhianna, Taylor Swift, Selena Gomez, and more.

Campaign credits via creativity